How to Find your Graphic Design Style
Finding your own unique graphic design style can take some time. I’ve spent a lot of time thinking about this very thing and, the truth is, I’m still refining my own style! In fact, I’ve spent the majority of my design career working on client work that dictated my style and I’ve come to realize, it doesn’t have to be that way.
I want clients to seek me for my graphic design style (for many beneficial reasons which I explain here) and if you want that too, read on my friends!
Here are 3 helpful tips on how you can create your own unique graphic design style
1. Save things you admire
I follow a slew of designers and whenever I see something they produce that’s AMAZING, I favorite it, pin it, sometimes even print it out and tape it to my wall.
If using Pinterest or Instagram, try to group my favorites into organized boards/collections. Categorizing your inspiration will be helpful when you go to the drawing board for your next project.
Here’s a screenshot of Instagram favorites organized into separate collections:
Make time to practice
If you do a lot of client work like I do, sometimes client projects don’t lend themselves to certain styles. So in your free time, I encourage you to PLAY.
When I was still workin’ my 9-5 job, I could have been working on the skills I wanted to develop further, like hand lettering and illustration. Instead, I filled my free time with freelance web projects (sad trombone). Coulda, woulda, shoulda!
I learned my lesson and that’s why I’m encouraging you to take advantage of the time you have and practice, practice, practice! If you want to develop a graphic design style you need to get your reps in.
Find a way to differentiate yourself
I’m a huge believer in letting your own personality, interests, and experiences speak through your work (as a way to differentiate yourself). Because, well, there’s only one YOU.
Lauren Hom is one of my favorite lettering artists. Her quirky sense of humor shows up in her work. It sets her apart. I learned that she was heavily inspired and influenced by fellow creative designer, Jon Contino. When you compare their styles you would never really think one was influenced by the other.
How have you tried to develop your own unique style?
Let me know in the comments below!